Job Description
DESCRIPTION
Part of AWS Marketing – Global Brand Partnerships, the Global Sponsorship Program creates strategic, ROI generating sponsorship opportunities for AWS Partners and customers. Our program is designed to support companies in growing their business with AWS and our customers. Sponsorship opportunities are offered globally across a variety of marketing programs. The Global Sponsorship program is designed to 1/engage customers with quality sponsor developed content, education, and networking; 2/deliver partner shared leads and ROI to sponsors; 3/optimize revenue cost recovery for AWS Marketing; and 4/execute a sponsorship program aligned to AWS business priorities. We design sponsorship programs with equal focus on our four goals. AWS Marketing events with sponsorship programs include re:Invent, re:Inforce, Commercial and Public Sector Summits, industry events, third-party programs, executive marketing events, and field programs.
As a Sponsorship Operations Manager you will own the operational excellence and delivery of our Global Sponsorship Program with a focus on our re:Invent and re:Inforce event programs. You will support the management of a multi-million-dollar portfolio of sponsorships for our learning events that engage our customers and drive our business growth. You will be responsible for end-to-end sponsorship operational strategy, execution, benefits delivery, and financial management while serving as the technical and operational backbone for our sponsorship program and community of partners.
Key job responsibilities
Strategic Oversight & Package Management
•Lead strategic review and provide feedback to sponsorship program managers on package development
•Partner with agencies on discovery, ideation, and pricing strategies for sponsorship offerings based on the cost to execute
•Evaluate and consult on feasibility of custom sponsorship packages
•Drive floor plan strategy in partnership with Global Events Expo lead
•Own strategic space planning and location optimization across events
•Own all RACI charts and assigning roles and responsibilities to key contributors
Program Execution Delivery & Operational Excellence
•Own end-to-end post-sale operational execution, including comprehensive project management oversight
•Lead operational execution of all sponsor benefits, including:
o Booth builds and selection processes
o Sponsor pavilions and access management
oTool benefits implementation
o Deliverable execution and tracking
•Create and implement scalable processes for tracking and reporting work back schedules
•Drive onsite preparation and execution across all sponsored elements
•Serve as primary sponsorship operations stakeholder in strategic planning meetings
Financial Management & Reporting
•Own weekly budget reporting and reconciliation with agency partners
•Owns pre-event invoicing management and post-event reconciliation / collections in coordination with accounts receivable
•Develop and maintain comprehensive tracking mechanisms for all operational aspects
•Create and deliver regular progress reports to account management stakeholders
Stakeholder & Agency Management
•Partner with internal stakeholders to conduct discovery and implementation of sponsor benefits
•Oversee agency execution across multiple work streams including:
o Project management and timeline adherence
o Booth construction and sponsor pavilion management
o Ambassador program execution
o Agenda creation and management
•Partner with central Business Planning and Operations team associated with Exhibitor Resource Center construction, tool management, and lead reporting
•Build and maintain successful relationships with key internal teams and external partners
Sales and Revenue Support
•Establishes inventory tracking mechanisms for all sponsorship benefits and owns inventory reconciliation. Reports inventory updates to sales and operations team
•Supports sponsorship program managers in obtaining all custom contract information and detailing benefits delivery
•Manages housing and registration benefits delivery in partnership with our Business Planning and Operations team
Communications and Enablement
•Owns overall alias management and escalations. Ensures alias SLAs are being met by customer service agency team and supports with tooling optimization
•Reviews weekly communications and enablement materials including documentation (webinar decks, KBYGs, etc) sent to sponsors
•Builds a calendar of resource hub articles to support sponsor enablement and assigns ownership to key contributors
About the team
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
BASIC QUALIFICATIONS
- Bachelor's degree or equivalent practical experience
- 5+ years of program or project management experience leading complex, technical initiatives
- Demonstrated experience managing agency relationships and large-scale event operations
- Successful track record of financial management and reconciliation with budgets of $5M+
- Experience managing large-scale trade show or conference operations
Job Tags
Full time, Contract work, Temporary work,