Job Description

Join One of Ontario’s Fastest-Growing Automotive Groups

Finch Auto Group is proud to be one of Ontario’s most established and respected automotive dealer groups, with nine dealerships representing seven brands across Southwestern Ontario—including locations in London, Georgetown, Kitchener, and Sarnia. Headquartered in London, Ontario, we are driven by innovation, community, and an unwavering commitment to our customers.

With a strong in-house marketing team and executive support, we’re looking to add an experienced Social Media Specialist to help amplify our brand voice and foster online communities across all platforms.

What You’ll Do

As our Social Media Specialist, you'll play a lead role in shaping and executing the organic social strategy across multiple dealership brands. You’ll collaborate closely with our marketing department, store-level sales and service teams, and executive leadership to ensure our online presence reflects the personality, professionalism, and energy of the Finch Auto Group.

Key Responsibilities:

• Content Creation & Strategy : Develop scroll-stopping content (photo, video, written) that drives engagement and highlights everything from vehicle promotions to community events and customer stories.
• Platform Management : Own our presence on Facebook, Instagram, LinkedIn, and TikTok—managing calendars, scheduling content, and engaging with audiences.
• Analytics & Optimization : Track performance and audience insights using platform analytics and third-party tools. Provide actionable monthly reports per store with key wins and optimization strategies.
• Community Management : Monitor comments, DMs, and online reviews; respond promptly and professionally to build lasting relationships with customers and followers.
• Event Coverage : Attend local events and community initiatives—capturing real-time content and building brand visibility.
• Brand Alignment : Ensure visual and messaging consistency across all platforms and locations, working hand-in-hand with the VP of Marketing, Dealership Partners & Digital Team.
  

What We’re Looking For

We’re seeking someone with a passion for content, a deep understanding of social media dynamics, and experience in managing accounts multiple accounts professionally (bonus if it’s automotive). You’re self-motivated, organized, and thrive in a fast-paced environment.

Qualifications:

• 2+ years of experience in a similar social media role (multi-brand or multi-location experience preferred)
• Post-secondary education in Marketing, Communications, Content Strategy, or related field

• Strong writing, editing, and content creation skills, with an eye for creativity and innovation.

• Proven portfolio of high-quality organic social content (graphic, photo, and video examples required)
• Proficient in Facebook, Instagram, TikTok, and LinkedIn management tools
• Knowledge of basic SEO and social media best practices
• Experience using scheduling and analytics tools (Meta Business Suite, Hootsuite, etc.)
• Valid G-class driver’s license and access to reliable transportation
• Automotive industry or sales knowledge is a plus!

Why Join Finch Auto Group?

• Be part of an industry-leading, family-run organization that values innovation and local impact
• Work directly from our new London headquarters alongside a supportive, collaborative team
• Amazing facilities including a state of the art gym
• Competitive salary, benefits & mileage reimbursement
• Work on a wide variety of content and campaigns across nine dealerships, 14 brands & multiple cities

Ready to Apply?

• Submit your resume, cover letter , and a portfolio of recent social media work (including graphic and video examples). Applications without a portfolio will not be considered.

• We appreciate all interest in this role, but only candidates selected for an interview will be contacted. All applications are held in strict confidence.

If you’re ready to bring your creative expertise to a growing team and make a real impact in the automotive industry—we want to hear from you!

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