Job Description
DESCRIPTION
The Sr. Engagement Marketing Manager is responsible for managing the population of engaged delivery partners across all regions of the US. This role partners closely with demand forecasters to set and deliver week-to-week goals for the number of Amazon Flex weekly-active-users, utilizing available levers to improve delivery partner engagement and productivity. A successful candidate will be constantly piloting, measuring and launching new levers, looking around corners to ensure we are ready for every potential scenario. This role requires experience with collecting and critically evaluating data, the ability to succinctly communicate complex topics and a history of being able to influence the roadmaps of peers and leaders. As a part of a marketing team, this role needs to not only understand the data but be obsessed with feedback from our delivery partners, and ensuring they have the best possible experience through personalized and relevant messaging and offerings.
Key job responsibilities
• Weekly and monthly reporting of pool health indicators, deep dives on trends and performance of Amazon Flex’s engagement levers.
• Draw out key insights from reporting data to inform reactive actions and solve for longer term big rocks.
• Own and build on a playbook of re-engagement, retention and productivity levers via an ongoing set of structured pilots which increase the effectiveness and the ROI of those levers.
• Build a closed loop systems for receiving and taking action based on delivery partner feedback
• Drive a customer obsessed approach to engagement messaging and offerings; using marketing research models to ensure incentives, offers and communication is relevant to delivery partner segments.
About the team
Amazon Flex is a Last Mile delivery channel that engages delivery partners a gig-work model to deliver packages to Amazon customers, primarily for orders with ultra-fast delivery promises. This role is part of the Flex MACRO team, responsible for acquisition, onboarding, first-route activation and lifecycle engagement of delivery partners
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience with test and learn, marketing optimization, and experimentation
- Experience designing offers, incentives and communications to engage a customer base
Job Tags
Full time, Internship, Flexible hours,