Job Description

Mina Group is a industry leading hospitality group led by James Beard Award winning chef Michael Mina. We manage more than 40 concepts across the US, partnering with numerous industry leaders including the Four Seasons, MGM hotels, JW Marriott, Regent, and Bungalow Hospitality. Our goal is to elevate the craft of hospitality by delivering one-of-a-kind memories to our guests.  We will recruit and develop leaders who share our obsession for hospitality and embrace our values of empathy, adaptability, and selflessness.    

Who we are looking for
The Social Media Manager for The Mina Group reports directly to the VP of Marketing and works closely with the Senior Director of Digital Marketing to oversee the social media strategy to enhance brand awareness and engagement for Mina Group’s owned and managed restaurants, in addition to corporate accounts. This role involves developing creative content strategies, managing social media calendars, and analyzing performance metrics to optimize impact. The position requires strong communication skills for presenting strategies to stakeholders, a passion for content creation, and a deep understanding of social media trends.

 

What we offer

• Hybrid work option based in Las Vegas with light to moderate travel
• Competitive compensation based on skills and experience
• Excellent medical/dental and vision coverage through United Healthcare
• Flexible Spending account
• Paid vacation
• 50% discount in Mina group owned properties

You’ll thrive in this position if you are:

• Social Media savvy: you’ve never met a social media tool you didn’t like... you are also an avid social media user and are constantly on the hunt to experience what's new.
• A creative ideator: you have an uncanny ability to think outside-the-box; turning people and events into powerful stories that exemplify our unique and compelling portfolio of restaurant brands through digital and social media.
• A Content Creator:  you are adept at graphic design and small-scale video production including the use of modern tools: InDesign, Generative AI, Canva, Google Analytics, etc.
• Project planner: you elegantly use your project management toolbox to keep yourself organized, your campaigns moving forward, and the team informed.
• Relationship builder: you are a master at building genuine relationships with people at all levels inside and outside of an organization.
• Adaptable: you feel at home in a fast-paced environment and you’re able to change direction rapidly when priorities and deadlines shift. Social and digital media moves fast and changes all the time, and you're not only good with that, you love it.

Here’s more of what you will get to do:

• Coordinate with Digital Marketing director for social media marketing strategy from planning, developing, executing, and evaluating all social media activities.
• Assists social media creative and paid media by utilizing agencies, and internal team members.
• Manage brand voice and digital marketing efforts for the restaurants including copywriting, imagery selection and promotional outreach on owned channels with a focus on website and email
• Executes social media productions and photoshoots under the leadership of our VP of Marketing, including strategy, and placement selection.
• Oversee digital image libraries across multiple platforms regularly updating these libraries
• Assist with marketing events (logistics, collateral, support)
• Assist with creative needs for digital and print collateral whether creation on canva, photoshop in partnership with our VP.
• Provides support for the design, development, and implementation of all brand-led projects to ensure consistency of brand vision.
• Utilizes research insights, performance metrics, and other data available to track and optimize media campaigns to provide strong recommendations for future social media strategies and overall direction.
• Deliver regular reports on key social media metrics to internal teams and stakeholders
• Researches cultural trends and emerging technologies that can be owned or amplified by the brand.
• Creates, implements, and maintains social media brand standards and guidelines for all platforms.

What we require:

• 4+ years of experience leveraging social media and digital marketing.
• Deep understanding of of Social Media platforms and trends
• Demonstrated skills in graphic design and content production
• Experience in luxury hospitality or retail industry preferred
• Strong Project Management Skills
• Exemplary verbal, written, and interpersonal skills.
• Bachelor's degree in business administration, marketing, communications, advertising, or similar emphasis a big+

The Mina Group and its affiliates are Equal Opportunity Employers dedicated to non-discrimination in employment and will consider qualified applicants with criminal histories in a manner consistent with the requirements of AB 1008, California Fair Employment and Housing Act (FEHA), San Francisco Fair Chance Ordinance, and Los Angeles Fair Chance Initiative for Hiring Ordinance and all other local, state and federal laws. 

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