Job Description
Company Overview Our client is a digital marketing agency that’s all about driving results for clients in fast-paced, performance-driven industries. Over the past three years, they’ve grown to a team of 65+ experts and earned awards for their creative, high-impact campaigns.
As a
Paid Search & Social Specialist , you’ll be part of a collaborative team that values curiosity, experimentation, and results. This is your chance to develop your skills in paid media while working on campaigns that deliver real impact.
What You’ll Do As part of the paid media team, you’ll help set up and optimize advertising campaigns on platforms like
Google Ads and
Meta Ads (Facebook/Instagram) . You’ll also analyze data, adjust strategies, and learn how to create campaigns that exceed client expectations.
- Being trained and mentored by top specialists to hone your craft.
- Get the best possible paid search and social media advertising results for our clients, delivering campaigns that generate higher ROI with low cost per conversion.
- Evaluating website traffic and paid accounts to identify opportunities for improvements.
- Collaborating with a cross-functional team of SEOs, writers, designers, and developers on new experiments, client work, and more.
- Implementing account/campaign audits & manually adjusting campaigns daily.
- Conducting client calls to gather information and present SEM and Social strategies and results.
- Utilizing tools such as Google Ads, Google Analytics, etc in conjunction with other paid search and social tools to analyze sets of data for campaign improvements.
- Budget pacing to allocate a consistent rate of spending throughout the month without going outside the monthly budget.
- Managing monthly reimbursement processes, including gathering materials, submitting claims.
- Generating reports from Google Ads & Meta (keyword reports, Meta reporting, current ad images) for submission.
- Utilizing photo editing tools to create website display ad mockups.
- Communicating with OEM support representatives and clients to ensure claim acceptance.
- Reviewing, researching, and keeping up to date with OEM reimbursement requirements.
You Bring - 3–5 years of experience in digital marketing or a related field.
- Minimum of 1 year of experience in managing paid search campaigns (e.g., Google Ads, Bing Ads).
- Minimum of 1 year of experience in managing paid social media campaigns (e.g., Facebook Ads, Instagram Ads).
- Strong analytical skills, with the ability to interpret campaign data and make data-driven decisions.
- Familiarity with tools like Google Analytics, Google Ads Editor, and Meta Ads Manager.
- Excellent communication skills for collaborating with clients and internal teams.
- Previous experience in an agency or similar fast-paced, performance-driven environment is preferred.
- Basic knowledge of Google Tag Manager and Google Merchant Center is a plus.
Bonus Points - Experience in industries like automotive, e-commerce, retail, or car rental, where running data-driven campaigns and attracting customers is a key focus.
- Previous work in a marketing agency, managing campaigns for multiple clients and brands at the same time.
- Knowledge of the US market, including how to tailor campaigns to US audiences and advertising platforms.
- Experience combining paid media with SEO to improve overall campaign performance.
- Familiarity with platforms like TikTok Ads, Pinterest Ads, LinkedIn Ads, or tools like Google Tag Manager and Google Merchant Center.
What’s Offered - Fully remote role with flexible hours.
- Contractor position with 35–40 hours per week.
- Competitive pay: $70,000-85000 CAD based on experience.
- Paid time off, including your birthday off (because celebrations matter).
- A home office setup stipend to help you work comfortably.
- Ongoing mentorship and access to resources to grow your paid media skills.
How We Hire - Pre-screening:
- Personality Assessment
- Video Interview / Screening
- Interview Process:
- A brief conversation to discuss your background and qualifications.
- Skills Assessment: A practical exercise to showcase your ability to manage and optimize campaigns.
- Team Fit Interview: Meet with team members to discuss your working style and collaboration skills.
- Final Interview: A conversation with leadership about the role and next steps.
If you’re ready to grow your career in paid media, we’d love to hear from you. Apply today!
Job Tags
Remote job, For contractors, Home office, Flexible hours,