Job Description

Boo careers

Personality Social App

Boo is a personality-based social/dating app that allows you to deeply understand anyone and connect with people who intuitively understand you.

The Role

You will be responsible for :

Strategic Planning:

• Develops and implements paid advertising strategies aligned with overall marketing goals. 
• Defines target audiences, sets campaign objectives, and determines budgets. 

Campaign Creation and Management:

• Creates and launches targeted ads on platforms like Google Ads, Meta and others. 
• Manages bid strategies and budgets to optimize campaign performance. 
• Conducts keyword research and optimizes ad copy and creatives. 

Performance Analysis and Optimization:

• Monitors and analyzes campaign performance metrics (impressions, clicks, conversions, ROI). 
• Identifies areas for improvement and optimizes campaigns for better results. 
• Conducts testing to refine ad creatives, copy, and targeting. 

Collaboration and Communication:

• Collaborates with other marketing team members (content creators, SEO specialists, etc.). 
• Provides regular reports on campaign performance and makes data-driven recommendations. 

Staying Updated:

• Keeps up-to-date with industry trends, platform updates, and emerging technologies. 
• Ensures ad campaigns comply with platform policies and guidelines. 

Skills and Qualifications:

• Strong analytical skills: Ability to interpret data and make data-driven decisions. 
• Familiarity with digital marketing platforms: Experience with Google Ads, Meta Ads, etc. 
• Understanding of marketing principles: Knowledge of targeting, bidding strategies, and campaign optimization. 
• Excellent communication and collaboration skills: Ability to work effectively with other team members. 
• Creativity and problem-solving skills: Ability to develop engaging ad creatives and troubleshoot issues

Ideal Profile

• You have at least 3 years experience ideally in Digital Marketing or Performance Marketing within Media & Entertainment and Internet industry.
• You have working knowledge of PAID ADS MARKETING
• Experience within would be a strong advantage.
• You possess strong analytical skills and are comfortable dealing with numerical data
• You pay strong attention to detail and deliver work that is of a high standard
• You are highly goal driven and work well in fast paced environments

What's on Offer?

• Flexible working options
• Fantastic work culture
• Opportunity to make a positive impact

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