Job Description

社名
社名非公開

職種
Webマーケティング、デジタルマーケティング

業務内容
- Develop paid, earned, owned strategy at division level through co-working with local and global counterparts - Generate business impact through rolling out success cases between brands - Identify growth opportunities and to identify solutions by analysis using various tools and data - Contribute to digital upskilling of the division by providing guidance and support to brand teams - To manage brand's digital plan and execution - Define and implement the Digital strategy for the brand; develop and maintain the brand website. - Develop powerful integrated campaigns in line with Marketing, Merchandising, Education and PR activities. - Develop contents to enrich online and offline communications and help the brand reach its awareness and sales objectives. - Gather local needs and find relevant creative partners. - Develop a communication style specific to Digital, more in phase with digital consumers’ expectations. - Ensure a strong presence on social media, with a deep understanding of each network's specificities and consumers' expectations. - Setup target KPIs of digital activities (campaigns, ecommerce, social media), analyze and monitor performances, propose and execute improvements. - Collaborate with HQ digital team to optimize the actions in Japan. - Analyze brand's and competitors' interactive activity to make recommendations to management. - Monitor budget on all directly managed activities.

求められる経験

- More than 5 years experience in Digital Marketing

- Expertise on the digital world, digital communication, media and advertisements

- Knowledge on latest digital advertisement technology and solutions

- Strong leadership and collaboration skills with external partners (especially media agency) and internal partners (brand team, corporate teams)

- Strong strategic thinking, project management and execution skills

- Business level English

- FMCG (not necessarily from cosmetic business) background

- Good networking skills and ability to animate a worldwide Digital community

- Team management experience

- Strong understanding of media buying and digital advertising strategies

保険
健康保険　厚生年金保険　雇用保険,労災保険

休日休暇
土曜日　日曜日　祝日

給与
年収800 ～ 1,200万円

賞与
-
雇用期間
期間の定めなし

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