About MakeLab MakeLab brings 3D printers, laser cutters, robot arms, t-shirt printers and all sorts of creative tools to events, showing people how to be creative in new ways. We’ve produced over 1000 experiences around the world, partnering with agencies and brands like Samsung, Microsoft, Adidas, Adobe, Autodesk, and eBay. We’re opening a retail store location at STACKT Market in Toronto, where we’ll prototype new event experiences by inviting the public to explore, create, and play. The store will feature a few curated rotating monthly experiences, as well as offer a wide range of online offerings via Etsy, Shopify, and more. The Role See the stuff we do on our website? Help us do more of it. This is an entrepreneurial role that creates and executes marketing strategy to fill our pipeline. You’ll report directly to our founder and creative director to: Create our marketing strategy. You’ll make quarterly, monthly, and weekly plans, and execute. Channels and Content Creation. You’ll identify the channels we should be marketing on, execute campaigns, coordinate and even create content. Evolve and Maintain our Website. You’ll keep our website updated and effective. Improve our Pipeline. You will be measured on how much new business your marketing brings into the studio. Experience Required A proven record of excellence in Marketing and Sales. We need to see that you’ve done great work in marketing communication, sales, and design. Experience across a variety of platforms. Paid ads, SEO, website design/development, design software, social media. What We Expect from Each Other Heads-up; this isn’t fluff. We hire and fire on these values. These go on your contract, we train on these, we evaluate each other against this, we frame critique through this lens. This is what’s important to us: Be strategic and thoughtful. We’re organized and efficient. Our strategies can withstand questioning by each other. We can demonstrate a logic-flow behind our decisions and how they’re in service of our goals. Add energy. We’re positive and playful. We raise up those around us. We speak up positively in tough situations. Listen. We seek to understand before making ourselves understood. We are empathetic and respectful. We invite feedback from each other. Don’t tolerate problems. We act with a sense of urgency. We take ownership and are accountable. We build long-term solutions to permanently solve problems. We are proactive. Respect design. We understand the value of design and presentation. We’re plugged into aesthetic trends and standards in marketing and beyond. Our shit looks nice.
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