## **Social Media Strategist – Elevate Our Brand with Your Expertise**
Are you a **seasoned social media strategist** with an eye for compelling content, brand consistency, and engagement-driven growth? Do you thrive in a professional, results-oriented environment where your expertise is **truly valued**?
**⚠️ IMPORTANT – READ BEFORE APPLYING:**
We are **not** looking for generic applications. To be considered, you **must**:
✅ Visit [**BursonHomeAdvisors.com**]( and review our **social media platforms** (found in the footer of our website).
✅ **Provide an audit** of what needs improvement with **specific recommendations** on how you would enhance our online presence.
✅ **Design a LinkedIn Cover Photo/Banner** in our brand colors, incorporating messaging such as **"Build Home Equity Faster than a Traditional Mortgage." If your banner is chosen, you will receive a $100 signing bonus.**
Failure to follow these steps will result in your application **not** being considered.
## **About Us**
At **Burson Home Advisors**, we’re revolutionizing homeownership through **innovative lease-to-own solutions**, making it easier for families to build wealth through real estate. As we expand into new markets, we need a **strategic, results-driven social media expert** to elevate our online presence and connect with our growing
audience in a **professional, compelling, and brand-aligned** manner.
We foster a **supportive, high-performing team** that values **creativity, professionalism, and strategic thinking.** If you’re passionate about **brand storytelling, content engagement, and social media growth**, this is your opportunity to make an impact.
## **What We’re Looking For**
We need a **professional, strategic, and highly organized** social media expert to:
✔ Develop and **execute a strategic content plan** aligned with our brand voice.
✔ Manage **LinkedIn, Facebook, Instagram, and YouTube** with a focus on audience growth and engagement.
✔ **Create polished, high-quality visuals** using Canva (or similar tools).
✔ **Edit engaging video content** for Reels, Shorts, and YouTube.
✔ **Schedule and optimize content** using platforms like Later, Planable, or similar tools.
✔ **Analyze performance metrics** to refine and improve content strategies.
✔ **Maintain brand consistency and elevate our presence** across all platforms.
### **Required Qualifications:**
**Proven experience** managing and growing professional social media accounts (preferably in real estate or a service-based business).
**Exceptional writing skills** with the ability to craft engaging, professional content.
**Proficiency in graphic design** (Canva, Photoshop, or equivalent).
**Strong video editing skills** (CapCut, Adobe Premiere, or equivalent).
**Understanding of social media analytics** and how to optimize for engagement.
**Professionalism and attention to detail** – sloppy work or casual applications will not be considered.
**Preferred but Not Required:**
✔ Experience with **SEO-optimized blog writing**.
✔ **Familiarity with WordPress** for minor website updates.
✔ **Lead generation and paid ad experience**.
## **What You Can Expect from Us**
✔ **Professional Growth** – Be part of a company that values expertise and innovation.
✔ **Work-Life Balance** – Flexible working hours, availability needed **between 8 AM and 8 PM EST**.
✔ **Competitive Pay** – Base salary + performance-based incentives.
✔ **Supportive Leadership** – Work directly with company executives who respect and value your expertise.
## **How to Apply**
**If you do NOT follow these instructions, your application will NOT be considered.**
### **To apply, submit the following:**
✅ **Your resume and portfolio** showcasing past social media work.
✅ A **professional, thoughtful social media audit** of our current platforms with **specific recommendations**.
✅ A **LinkedIn Cover Photo/Banner design** in our brand colors with appropriate messaging.
✅ A **short, unscripted video introduction** explaining why you are the perfect fit.
**"Hey there" applicants who copy and paste generic proposals need not apply.** We seek **strategic, forward-thinking professionals** ready to **make an impact**.
### **Why Join Burson Home Advisors?**
We don’t just post on social media—we **build a movement.** If you’re a **strategic thinker, creative problem solver, and high-achiever**, we’d love to hear from you.
**APPLY NOW and let’s elevate our brand together!**
Warm regards,
**Tamera Nielsen**
**Licensed REALTOR® in NC and FL**
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