Experience with Shopify
• Familiar with building and customizing Shopify stores, including themes, apps, and integrations.
• Experience managing product listings, inventory, pricing, and variations in Shopify.
• Knowledge in setting up payment methods, taxes, shipping rates, and handling compliance issues.
• Experience with using Shopify’s analytics to track performance, sales trends, and customer
behaviors
Digital Marketing Expertise
• Proficiency in running Facebook, Instagram, TikTok, and other ad campaigns to drive traffic.
• Expertise in tools like Klaviyo, Mailchimp, or Shopify Email for customer engagement, nurturing, and
retention.
• Knowledge in optimizing product pages, content, and blog posts for organic search visibility.
• Experience managing Google Ads, Facebook Ads, or Instagram Ads, and optimizing campaigns for
ROI.
• Ability to create compelling content (videos, blog posts, and images) that engages customers and
aligns with the brand’s voice.
Analytics & Conversion Rate Optimization (CRO)
• Ability to analyze website data (Google Analytics, Shopify Reports, etc.) to identify opportunities for
growth and improve conversion rates.
• Experience conducting tests on product pages, checkout processes, and ad campaigns to optimize
performance.
• Ability to build and optimize a sales funnel, from awareness to purchase.
Technical Proficiency
• Understands and supports for of the importance of site speed and has the skill to implement
optimizations.
• App Integration: Knowledge of popular Shopify apps and plugins that improve store functionality
(e.g., for inventory management, marketing, etc.).
• Ability to identify technical issues that affect store performance and resolve them.
Communication & Project Management
• Support in explaining strategies, results, and issues in a simple, clear manner.
• Project Management: Experience with tools like Trello, Asana, or Monday.com to track tasks and
deadlines.
E-commerce Strategy & Business Knowledge
• Able to help you define our brand’s unique value proposition and develop strategies to differentiate
your store.
• Customer Insights: Experience in understanding and segmenting customer behavior to tailor
marketing strategies.
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