Job Description
MAIN PURPOSE
Accelerate digital excellence and ecommerce sales growth within the market. Working in a cross functional capacity with HQ and local teams including merchandising, marketing and retail to lead and execute the regional ecommerce strategy and omni-channel initiatives to strengthen the Dunhill presence in the digital marketplaces.
The position requires close communication with global teams and local stakeholders, in order to implement various types of CRM and Digital Marketing initiatives in a timely and accurate manner.
KEY RESPONSIBILITIES
- In line with global strategy, working closely with line manager to develop yearly ecommerce strategy including execution and monitoring
- In line with global online sales forecasts, plan and track regional online sales targets
- Partner with HQ and local merchandising teams to ensure correct product assortment is represented online and timely replenishment is complete
- Use retail and online insights to action and maintain local visual merchandising
- In line with global trading calendar, plan and execute a regional trade calendar to support marketing activations, search trends and regional key moments
- Manage editorial and product copy for website ensuring high quality and accuracy across the website
- Bring innovative digital developments to on page functions
- Lead and execute omni-channel projects
- Collaborate with CRC team to drive online sales
- Partner with retail to champion and deliver digital collaboration and drive sales
- Lead reginal omni-channel projects
- Support online wholesale to drive future growth of online channels
- Develop and implement customer relationship management strategies to increase customer retention and loyalty
- Develop and maintain customer data management systems to improve the accuracy and relevance of customer information
- Analy s e customer data to identify trends and insights that can be used to inform business strategies and initiatives
- Collaborate with cross-functional teams to develop and execute campaigns across multiple channels to increase customer engagement and satisfaction
- Manage the implementation of customer retention programs, including loyalty programs, referrals, and other initiatives
- Monitor customer feedback and develop strategies to address customer concerns and complaints
- Develop and manage budgets for CRM initiatives and ensure that all projects are completed on time and within budget
- Stay up to date with emerging trends in customer relationship management and make recommendations for new initiatives
- Create and execute a local digital marketing strategy with the objective of creating brand fans, new and young customers.
- Work closely with stakeholders to strike a balance between global branding and local messaging on digital platforms.
- Assist the Retail team with their efforts to engage with clients through digital channels.
- Work closely with HQ to support with SEO/SEM planning and analysis
- Partner with HQ to develop customer journeys and newsletter schedule
- Take an active role in partner companies’ online content management, such as department store websites and social network initiatives, etc.
REQUIRED COMPETENCIES
- Bachelor's degree in business administration, marketing, or related field
- 5+ years of experience in customer relationship & Ecom management or related field
- Previous experience managing a team of professionals
- Strong understanding of data analytics and customer segmentation strategies
- Preferably experience in the luxury retail.
- Proficiency of PC skills (At minimum Word, Excel and PowerPoint).
- Business level English, fluent Japanese
- Strong interpersonal, communication, and client orientation skills
- Proficiency in CRM software and related technologies
- Demonstrated ability to develop and execute successful CRM campaigns and initiatives.
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