Digital Marketing Manager
We are seeking a detail-oriented and experienced Marketing Manager to help manage cross-functional projects and programs, streamline communication with vendors and partners, lead a team of marketing specialists, and drive impactful digital and social media strategies.
What’s Involved
Project & Program Management
• Collaborate with stakeholders across all departments to ensure projects are well defined, prioritized, and executed on time.
• Serve as the key point of contact for agents, photographers, vendors, and digital agencies to support marketing initiatives.
• Manage the intake queue using Asana, reviewing incoming requests and determining project scope.
• Act as a liaison with various internal teams, ensuring alignment on deliverables, timelines, and goals.
• Ensure all projects meet the Marketing and Creative Services team’s criteria and facilitate necessary triage processes.
• Coordinate with external partners, including print vendors, Xerox, and Canada Post.
• Oversee financial transactions, department invoicing, and other administrative tasks as needed.
• Ensure all assets and deliverables are clearly communicated to all relevant teams.
Vendor Management
• Oversee the delivery and service levels of the Media Portal and ensure all marketing services align with company standards.
• Manage the vendor portfolio, including updating service descriptions, price lists, and liaising with subcontractors.
• Provide support to agents regarding real estate services, materials, and estimates for marketing initiatives.
• Coordinate with photographers and vendors for creative assets, including photography, virtual staging, and printing.
• Address agent complaints regarding services and resolve issues promptly.
Marketing Strategy & Execution
• Assist in preparing both long- and short-term marketing plans, focusing on promotional strategies, materials, pricing policies, and budgets.
• Supervise a team of marketing specialists to execute marketing campaigns and strategies effectively.
• Lead the planning and execution of brokerage marketing campaigns and events.
• Develop, implement, and manage social media strategies across platforms (e.g.,
Instagram, Facebook, LinkedIn, TikTok) to build brand awareness, drive engagement, and support lead generation.
• Monitor, assess, and optimize the effectiveness of marketing and social media campaigns using performance analytics and KPIs.
• Stay current on social media trends and platform updates, integrating best practices into broader marketing efforts.
• Develop and implement targeted onboarding strategies for new teams, ensuring seamless integration with our goals.
• Support with any other duties that may be required from time to time.
Talent Specs
• Bachelor’s degree in marketing, business, or related field.
• Proven experience (3+ years) in project management, marketing, or vendor coordination or management.
• Strong working knowledge of major social media platforms and tools (e.g., Meta Business Suite, Hootsuite, Buffer, or similar).
• Demonstrated experience developing and executing social media campaigns, including paid advertising.
• Experience with project management tools (Asana or similar).
• Strong knowledge of marketing strategy, campaign execution, and vendor management.
• Experience with Meta Ads, TikTok Ads, Google Ads, Google Analytics, Landingi (or similar platforms), and Delivra (or equivalent tools) is an asset
• Exceptional communication, organizational, and multitasking skills.
• Ability to manage multiple projects simultaneously and prioritize tasks effectively.
• Demonstrated ability to work with cross-functional teams and external partners.
• Experience in supervising and mentoring marketing professionals is an asset.
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