Job Description

At Teachers of Tomorrow , we believe every student deserves a great teacher—and every passionate professional deserves the chance to become one. We’re the nation’s leading alternative teacher certification provider, helping thousands of future educators make their way into the classroom each year.  

But that's  not all. We also support today’s teachers through our sister brands:  

• SimpleK12 – a fun, flexible professional development platform for educators .  

• The Learning Liaisons – test prep with personality, helping educators pass high-stakes certification exams.  

• #TEACH – a n alternative certification program guiding teachers to success.  

Together, these brands form an educator-powered ecosystem—and we’re looking for a Digital Marketing Manager to help us fuel the marketing engine behind them all.  

Application Req uirement s to Be Considered  

To be considered for this role, you must complete and submit this form , along with your resume, and LinkedIn profile link. A portfolio is optional but encouraged.

DMM FORM : Complete this brief form :

Why This Role Matters  

We’re not hiring a full marketing department— we’re hiring a Swiss Army knife of digital marketing who can build, launch, and optimize high-performing campaigns and make data-driven decisions that elevate our strategies. 

This role reports directly to the Product Marketing Manager and works in close collaboration with our Customer Journey Specialist , cross-functional teams, and external vendors to bring each campaign to life. You’ll lead the execution of email and SMS marketing initiatives across four unique brands, and you’ll play a key part in optimizing the systems and automations that drive engagement, conversions, and growth. 

Key Responsibilities/Duties:

1.  Marketing Automation & CRM Management

• Own B2C and B2B automated workflows in HubSpot and other platforms, guiding prospects through the funnel with timely, relevant messaging. 
• Manage segmentation, list hygiene, and campaign logic across HubSpot, MailChimp, Keap, and other CRMs. 
• Build and deploy email and SMS campaigns directly or in collaboration with vendors, ensuring consistency and accuracy across all touchpoints.
• Ensure seamless form and landing page integrations, and manage UTM tagging for proper tracking.
• Support lead scoring models and refine logic based on performance.

2.  Campaign Execution & Funnel Optimization

• Collaborate with internal teams and vendors to execute high-quality marketing campaigns—on time, on brand, and on target. 
• A/B test subject lines, creative, send times, and messaging across campaigns.
• Contribute to go-to-market efforts for new programs and product launches.
• Partner with the paid media team to support retargeting efforts and reactivate cold leads.
• Create and optimize landing pages within HubSpot that align with brand voice and conversion goals.

3.  Performance Tracking & Data Reporting  

• Build and maintain dashboards to track campaign performance (email/SMS engagement, lead generation, conversions).
• Analyze funnel performance to identify drop-off points and recommend solutions.
• Collaborate with the Customer Journey Specialist to enhance attribution tracking and create consistent metrics across all platforms.
• Present actionable insights that inform future strategy and improve marketing ROI.  

4.  Tech Stack & Automation Support  

• Maintain platform integrations across HubSpot, Five9, MailChimp, Keap, Stripe, our LMS, and internal portals.
• Build basic workflows using Zapier and native tools to automate repetitive tasks.
• Troubleshoot issues related to campaign execution, delivery, and data syncs—escalating technical issues to IT or external dev partners when needed.

Education/Experience:

• Minimum of 7 years of experience in digital marketing, with proven HubSpot Experience
• Experience with CRM-driven campaign automation (B2C and B2B), SMS marketing, and lead nurturing.  
• Comfortable working across multiple marketing platforms and tools.  
• Strong analytical marketing mindset—you love making decisions backed by data.  
• Tech-savvy and confident navigating integrations, automations, and platform troubleshooting.  
• Collaborative spirit with the ability to manage multiple projects and stakeholders.  
• Passion for education and a belief in the power of teachers to change lives.  

Why Join Us?

You’ll be part of a remote-first , mission-driven team that's shaping the future of education. Every day, your work will help future teachers get into classrooms and current teachers stay inspired, supported, and successful.  

This is a role where your skills won't just be used - they'll be celebrated, developed, and stretched.  You’ll have the opportunity to build impactful campaigns, make a measurable difference, and collaborate with people who care deeply about their work (and enjoy having a little fun along the way).  

Ready to join a team that's transforming education? We’d love to hear from you!

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

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