Job Description
HRPA is seeking an experienced and innovative Digital Marketing Manager !
If you’re a strategic thinker with a passion for digital marketing, performance optimization, and leveraging data for business impact, we’d love to hear from you!
About us:
The Human Resources Professionals Association (HRPA) supports over 25,000 HR professionals and students across Ontario, equipping them with the tools, skills, and knowledge to lead their organizations into the future. By fostering the development of human potential in the workplace, HRPA helps individuals and organizations thrive in a rapidly changing world of work. Guided by our values, we create inclusive spaces that reflect our commitment to IDEA (Inclusion, Diversity, Equity, and Accessibility) principles.
We've embarked on an exciting new strategy and vision and need a Digital Marketing Manager to join the Marketing & Growth team! Key Responsibilities:
The Digital Marketing Manager will lead and drive our digital marketing initiatives. This person will play a critical part in supporting HRPA’s marketing strategy, driving business growth, and enhancing member engagement. They will develop, execute, and optimize data-driven digital campaigns and drive demand generation. Success in this role will require the ability to apply your deep understanding of performance marketing and exceptional analytical skills to the unique challenges of marketing our products and services in this period of dynamic change in the workforce and the role of HR. .
Campaign Strategy & Execution: Develop and execute data-driven digital marketing strategies across SEO/SEM, PPC, email, and content marketing. Plan and manage multi-channel campaigns to drive awareness, engagement, and conversions. Optimize campaigns through A/B testing, automation, and database segmentation to enhance effectiveness.
Data Insights & Optimization: Analyze marketing performance metrics to track ROI, identify trends, and refine strategies. Leverage predictive analytics and AI-driven tools to personalize experiences, optimize lead generation, and improve member retention.
Content Development & Channel Management: Collaborate with the marketing team to create engaging digital content across HRPA’s website, email, and social media channels. Stay current with industry trends and emerging platforms to enhance brand visibility and audience engagement.
Collaboration & Stakeholder Engagement: Work cross-functionally with Membership, Events, and Business Development teams to align digital marketing initiatives with business priorities. Manage external vendor relationships to maximize marketing impact and efficiency.
Qualifications We’re Excited About:
Location: Toronto, hybrid (in-office 2-days per week)
Target Salary Range: $92,000 - $110,000
Education : Bachelor’s degree or diploma in Marketing, Communications, or a related field.
Experience :
- 5–10 years of experience in digital marketing, with a proven track record of managing successful campaigns.
- Deep knowledge of performance marketing, email marketing, and multi-channel strategies (e.g., SEO/SEM, social, webinars, display).
Skills & Capabilities: - Exceptional analytical skills and data manipulation capabilities.
- Strong proficiency in digital marketing platforms (e.g., Google Analytics, Hubspot) and database administration.
- Advanced expertise in CRM platforms (Microsoft Dynamics preferred) and marketing automation tools.
- Familiarity with website personalization tools and audience segmentation strategies.
- Exceptional planning, organizational, and project management skills.
What’s in it for you? At HRPA, we believe in fostering an inclusive, dynamic, and collaborative work environment where innovation thrives. You’ll have the opportunity to make a meaningful impact, contribute to the HR profession, and grow your career in a supportive and engaging workplace.
Ready to take the leap? Ready to bring your talent and passion to HRPA? Join us and let’s inspire, engage, and deliver the “wow” factor.
We are an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, the company will provide accommodation throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform the HR Department of the nature of any accommodation(s) to ensure your equal participation.
Disclaimer: Certain content was generated with the assistance of AI.
Job Tags
Full time, 2 days per week,