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■About the CompanyOur client with leading global beauty brand is renowned for its commitment to innovation, creativity, and high-quality products that redefine beauty standards. The company is dedicated to enhancing the consumer experience through forward-thinking design and impactful marketing, with a focus on delivering excellence across all touchpoints in the beauty industry. The Tokyo-based team fosters an environment of collaboration, creativity, and a passion for pushing boundaries.■Role and Responsibilities:The Global Digital Director leads the team in creating innovative social content and campaigns, focusing on digital platforms. Key responsibilities will include planning and directing photo shoots, evolving style guides, templates and processes. The role involves strategic planning, partnering with marketing and regional teams to build brand equity through social media and ecommerce. Strong leadership, creativity, and experience in the Chinese digital market are essential.■Main tasks include• Lead and develop the Digital Department.• Evolve and elevate brand’s social and digital design presence while supporting and maintaining its already-strong brand DNA.• Liaising with Global Marketing on the role out and implementation of designs and campaigns.• Align across departments on objectives of launches that are creatively driven.• Create, curate and manage social media content, including text, audio, visual and multimedia formats.• Identify insights & opportunities to elevate brand’s social content.• Contribute to monthly calendars as support to the social creative team.• Work hand-in-hand with the Creative Directors to ensure connection between campaigns and social work / efforts. Explore new ways to leverage social to create larger campaign opportunities and extensions.• Utilize social landscape knowledge combined with brand awareness to develop larger social programs or activations that go beyond individual social posts.• Lead & develop the overarching idea presentation in collaboration with other team members.• Concept and design a wide variety of digital assets including digital campaign experience, homepages, landing pages, emails and banners.• Direct all phases of digital asset creation (photo shoots, production art, animation, etc.) for desktop, mobile, email, online advertising and retail partners. Provide feedback to relevant outside agency partners.• Stay up to date on the latest design social trends, digital platforms and innovative tools (AI).• Meet all deadlines under pressure and react to unexpected schedule changes.#LI-Hybrid
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