Job Description

Description

Creative & Brand Leadership
•    Develop and execute a strong, cohesive brand identity across all platforms.
•    Oversee all creative aspects of marketing campaigns, product launches, and brand storytelling.
•    Ensure brand consistency in visuals, messaging, and tone across all channels.
•    Work closely with cross-functional teams (e.g., marketing, product, retail) to align brand vision.
Photoshoot Management & Content Creation
•    Plan, coordinate, and direct all catalogue and campaign photoshoots.
•    Ideally, serve as the lead photographer for shoots; otherwise, manage photographers and videographers.
•    Source and manage models, stylists, and other creative professionals as needed.
•    Oversee and produce high-quality photo and video content for social media, e-commerce, and advertising.
Social Media & Community Engagement
•    Develop and execute an engaging content strategy for Instagram, TikTok, Facebook, and other platforms.
•    Create, post, and manage all social media content.
•    Engage with the community, respond to comments/messages, and foster brand loyalty.
•    Analyze and report on social media performance, optimizing for engagement and conversion.
Influencer Marketing & Brand Partnerships
•    Identify, build, and maintain relationships with macro and micro influencers.
•    Manage influencer campaigns from outreach to execution and performance tracking.
•    Develop strategic partnerships with like-minded brands to expand brand visibility.
Marketing & Offline Brand Presence
•    Collaborate with retail teams to ensure a cohesive in-store and digital brand experience.
•    Develop offline marketing materials, such as lookbooks, posters, and campaign collateral.

Requirements

Skills & Experience
•    Proven experience in creative direction, brand management, and content creation.
•    Strong background in photography (preferred) or experience managing photographers.
•    Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, Lightroom) and/or Canva.
•    Experience in managing social media platforms and content strategies.
•    Demonstrated ability to run successful influencer marketing campaigns.
•    Strong eye for aesthetics, design, and storytelling.
•    Highly organized, self-motivated, and able to work independently.
•    Passionate about fashion, trends, and digital media.
Bonus Qualifications
•    Video editing and motion graphics skills.
•    Knowledge of paid social advertising (Meta Ads, TikTok Ads).
•    Experience working with Shopify or e-commerce platforms.
If you are a creative powerhouse who thrives in a fast-paced, hands-on role and loves the intersection of fashion and digital storytelling, we’d love to hear from you!

 

This multi-brand retailers continues to embrace diversity and supports an inclusive work environment. Working there requires real energy, commitment, flexibility, and true teamwork. Whether you’re a graduate ready to start your retail fashion career, or a professional looking for your next challenge, they offer exciting opportunities to learn, contribute and grow.

They welcome diversity and encourage all applications, including people with disabilities.  In accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, accommodation is available on request for candidates taking part in all aspects of the selection and recruitment process. Also, they continue to embrace diversity and support an inclusive work environment.

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