Job Description
ABOUT SMILE
Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has been operating successfully with a globally distributed team since 2017.
The Role
KEY RESPONSIBILITIES
Inbound Marketing Strategy Development
- Design and execute comprehensive inbound marketing strategies to attract dental practices and enterprise clients to Smile’s offerings.
- Develop targeted content and campaigns to guide prospects through the marketing funnel and convert them into qualified leads.
Enterprise Dental Cover Expansion
- Lead the creation, management, and optimisation of marketing campaigns designed to increase interest in and sales of Smile’s enterprise dental cover solutions.
- Collaborate with the sales team to align messaging and drive enterprise-level growth.
- Coordinate with the product team to ensure positioning aligns with product updates, launches, and roadmaps.
Lead Generation & Nurturing
- Implement multi-channel lead generation strategies across platforms such as LinkedIn, content marketing, events and webinars.
- Develop lead nurturing workflows and drip campaigns to keep prospects engaged and move them through the sales funnel effectively.
Sales Enablement
- Support sales teams with relevant collateral, case studies, and presentation materials tailored to enterprise prospects.
KEY PERFORMANCE INDICATORS
- Enterprise Leads : The total number of enterprise dental cover leads generated and those converted into Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
- Enterprise Customers and Sales : The number of enterprise deals closed and the revenue generated from enterprise clients.
- Conversion Rates : Measure the conversion rates at each buyer journey stage, from lead generation to closed sales. Track landing page performance to identify high-converting assets and optimise underperforming ones.
- Lead Nurturing Effectiveness : Track the ROI of marketing campaigns by analysing Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV). Measure engagement metrics, such as email open rates and click-through rates. Track the time taken for leads to move through the sales funnel.
Ideal Profile
REQUIREMENTS
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
- Strong experience in strategic marketing and campaign management.
- Ability to conduct market research and competitor analysis.
- Skilled in working with cross-functional teams to align marketing efforts.
- Proficient in creating content and managing brand messaging.
- A data-driven approach to decision-making and performance tracking.
- Familiarity with AI tools to enhance marketing efficiency.
- Excellent communication and collaboration skills.
- Strong problem-solving and adaptability in dynamic environments.
- Hands-on experience with CRM, marketing automation, and analytics tools.
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
What's on Offer?
- 100% Remote: Enjoy the flexibility and convenience of working from anywhere.
- Full-Time Position: Secure a stable and consistent work schedule.
- Similar Time Zone: Work seamlessly with a team in a compatible time zone.
- Established Company: Join a nearly 20-year-old successful & growing organisation.
- National Presence: Be part of a national Australian company.
- Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
- Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
- Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.
- Data-Driven Decision-Making: Utilize data insights to drive strategic marketing efforts, personalise campaigns, and enhance customer engagement.
- High-Impact Role: Shape the company’s brand identity, customer journey, and digital growth strategy.
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